Amazon Sellers Shift to Holistic PPC Strategies for Growth

Amazon Sellers Shift to Holistic PPC Strategies for Growth

This article challenges the traditional view that 'lower is always better' for ACOS in Amazon PPC advertising. It introduces the 'Total ACOS Trinity' model, emphasizing the balance between ACOS, Total ACOS, and organic ranking/revenue. Through case studies, it illustrates strategies for appropriately increasing Total ACOS to achieve higher profits and provides recommendations for effectively utilizing increased advertising budgets. The aim is to help sellers comprehensively evaluate and optimize their ad campaigns to maximize profitability, moving beyond a sole focus on minimizing ACOS.

12/29/2025 Logistics Industry Insights
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Globelink Founder Xu Jiadong Investigated for Embezzlement

Globelink Founder Xu Jiadong Investigated for Embezzlement

Xu Jiadong, the former chairman of Cross-Border Tong, is under investigation for suspected embezzlement. The company's performance continues to decline, and rumors suggest its brand Gearbest will be sold to Pinduoduo. This once-giant of cross-border e-commerce faces multiple challenges. Its future direction and the sustainable development of the entire industry are attracting significant attention. The investigation and potential sale highlight the difficulties faced by Cross-Border Tong and raise questions about the stability of the sector.

12/29/2025 Logistics Industry Insights
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Ebay Offers Seller Protections During Australia Floods

Ebay Offers Seller Protections During Australia Floods

eBay has announced a seller protection policy in response to the devastating floods in Australia. This policy provides support to sellers affected in New South Wales, Western Australia, Victoria, and Tasmania. The measures include late delivery rate exemptions, cancellation defect removal, protection against 'item not received' disputes, and removal of negative and neutral feedback. This aims to help sellers navigate the challenges posed by the floods. To qualify for the protection, sellers are required to upload valid tracking information promptly.

12/29/2025 Logistics
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Zhengzhou Airport to Build Dedicated Cargo Runway and Advance Drone Freight Trials

Zhengzhou Airport to Build Dedicated Cargo Runway and Advance Drone Freight Trials

Zhengzhou Airport plans to add a dedicated freight runway and actively promote testing of short-distance drone logistics to strengthen its position as an international logistics center and drive high-quality local economic development. Despite some achievements, the Zhengzhou Airport Economic Zone faces challenges such as a weak industrial structure and insufficient innovation capacity, necessitating the establishment of a modern industrial system. In the future, the integration of air transport with road and high-speed rail will optimize resource allocation and enhance logistics efficiency.

07/28/2025 Logistics
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Crossborder Freight Costs Lack Transparency in Ningbobangkok Route

Crossborder Freight Costs Lack Transparency in Ningbobangkok Route

The demand for road transportation from Ningbo to Bangkok is surging, but opaque pricing is a major pain point. This article calls for establishing industry standards, promoting online quotation platforms, and strengthening regulatory oversight to improve service quality. The goal is to build a transparent and efficient cross-border logistics service system, promoting standardization, intelligentization, and green development within the industry. Using Shanghai Audunweis International Freight Forwarding Co., Ltd. as an example, the article explores the opportunities and challenges faced by enterprises in this evolving landscape.

08/21/2025 Logistics
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New Qingdaoho Chi Minh Road Freight Route Launched

New Qingdaoho Chi Minh Road Freight Route Launched

Driven by the growing trade between China and Southeast Asia, the demand for road freight from Qingdao to Ho Chi Minh City is surging. Companies like Shanghai Audunweis offer door-to-door services, but cross-border transportation faces challenges such as customs clearance and road conditions. In the future, cross-border logistics needs to improve services and optimize processes. Governments need to strengthen infrastructure construction to jointly promote regional economic development. This will facilitate smoother and more efficient trade flows between China and Vietnam.

08/21/2025 Logistics
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Da Shun Logistics Enhances Chinaaustralianz Air Freight Services

Da Shun Logistics Enhances Chinaaustralianz Air Freight Services

This article delves into the market status and challenges of air freight routes from China to Australia and New Zealand. It highlights Da Shun Company's core competitiveness, target customers, superior air freight solutions, and multiple advantages on this route. Da Shun leverages close collaborations with numerous airlines, a professional customer service team, a robust overseas agent network, and familiarity with local customs clearance requirements. This enables them to provide customers with efficient, economical, and convenient air freight services, helping businesses succeed in the Australia & New Zealand market.

05/25/2024 Logistics
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Da Shun Logistics Maintained Supply Chains Amid Pandemic Lockdowns

Da Shun Logistics Maintained Supply Chains Amid Pandemic Lockdowns

In early 2022, facing the dual challenges of epidemic lockdowns and highway transportation disruptions, Dashun Logistics quickly adapted its plan. It switched from sea freight to rail transport, successfully delivering goods to a customer in Changchun. This case demonstrates Dashun Logistics' flexibility and customer-centric service philosophy during special periods, as well as its strong supply chain coordination capabilities. It provides valuable lessons for other logistics companies on how to maintain operations and fulfill commitments amidst unforeseen crises by proactively adapting to changing circumstances.

08/21/2025 Logistics
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Freight Industry Faces Training Gaps After Customs Mishap

Freight Industry Faces Training Gaps After Customs Mishap

A freight forwarder from Suzhou, Jiangsu, posted on a freight forwarding forum seeking help with a Wusong Customs issue, sparking industry attention. The post, titled with a sentiment of 'not wanting to continue' in the business, highlights the challenges new freight forwarders may face. This incident serves as a reminder for the industry to strengthen training and guidance for newcomers, promoting healthy industry development. It underscores the need for mentorship and readily available resources to support those new to the complexities of freight forwarding operations.

08/21/2025 Customs Knowledge
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Freight Forwarder Addresses Cargo Inspection Delays

Freight Forwarder Addresses Cargo Inspection Delays

This paper explores common issues in freight forwarding, such as inspection delays, integrated export customs sealing, and ENS data modification, based on questions and experience shared by freight forwarding forum user WHZC. By analyzing potential costs, impacts, and offering suggestions, it aims to help freight forwarding professionals better respond to unexpected situations, improve work efficiency, and reduce operational risks. The discussion provides practical insights for navigating challenges related to customs inspections and export procedures, ultimately contributing to smoother and more efficient freight forwarding operations.

08/22/2025 Logistics Encyclopedia
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